Is there a guarantee? +
No. A guarantee prices in the clients it fails, which means the good clients subsidise the bad fits. I filter hard instead, and the deal is monthly: I have to earn the next month, every month, or you cancel. That is a sharper guarantee than any refund clause, because it never stops applying.
Is this consulting? +
No. Consultants advise and leave you a deck. This is a working seat on your team: I build the pages, write the tests, and own the conversion number, then show you the log. The advice is included, but the shipping is the job.
How fast will I see results? +
First pages are live in week two. The first statistically real reads land in weeks three to six, depending on your traffic. Some of those first tests will lose, that is normal and I will report it plainly. The compounding is what you buy: by month three you have a stack of winners running and a map of what your buyers respond to.
Will AI-built pages look like AI slop? +
The opposite. The tools remove production time, which is the boring part. What goes into the page is the research, the customer language, and twelve years of judgement about what moves a number. If you can tell which page on your store I built, I have failed, and you can tell me so.
How do we count what a test made? +
Baseline, metric, and window agreed in writing before anything ships. Read from your analytics, not mine. A losing test gets reported as a losing test. That habit is why my numbers are trusted.
Why not just hire someone in-house? +
A dedicated senior conversion hire is $200k+ a year before the loaded costs, three months to find, three more to ramp, and they still need the tools and the reps. I arrive with both, and if it is not working you are out one month, not a severance conversation. When you do eventually hire in-house, they inherit my test log and start from a map.
Does this clash with my ad agency? +
The opposite. Every point of conversion makes every channel look smarter. I stay out of the ad account and make the ad account look good; your media buyer keeps the account, the credit, and gets a weekly angle brief instead of homework. Already pay a conversion agency? Keep them or do not; I run pages they are not touching, and by month two the log makes the comparison honest.
Who owns the work? +
You do. Every page, variant, result and piece of research, plus the full testing log. If we part ways it all stays with you, and whoever takes over inherits a map, not a blank page.
What is your win rate? +
Honest answer: across twelve years of client work I never kept one master log, because nobody hands agencies one and I did not build my own. That gap is half the reason this offer exists. Your engagement is logged from week one, wins and losses, in writing, in your analytics. Ask me anything about past work on the call and I will tell you what I can stand behind and what I refuse to dress up.
We are in a regulated category. Supplements, beauty, kids. +
Your approved claims list is law. I write inside it, your legal keeps the veto on anything claims-level, and we pre-clear a safe zone of variants that never touch substantiated-claim territory. Velocity comes from the safe zone, not from gambling with your ad account.
Several tests at once. Does the statistics hold? +
Each persona's pages split that persona's traffic only. No shared control across tests, sample sizes set before launch, no peeking, no winner called early. If your traffic cannot feed every test at once, they queue, and I tell you the order and why.
What if you are unavailable? +
Everything already lives in your accounts: the pages, the research, the log. If I am dark for more than 72 hours you have a named escalation contact from day one. And the engagement is monthly; an in-flight test runs to its agreed window and gets its final report either way.
Who pays for the test traffic? +
Nobody new. Tests run inside the ad spend you are already buying, sized to significance within it. There is no extra media line, and I never touch the account that spends it.
We are entering a new market. Does this help? +
Horizontal includes geography. A new country is a new set of buyer types with no reviews to mine yet, so the research starts from the nearest neighbours: your home-market voice of customer, competitor reviews in the target market, and the gaps between them. I work in English and German and have built for EU and US traffic; ask about your specific market on the call.
Why only three brands? +
Because this is me, not a team wearing my name. Three seats is the honest ceiling at the standard I put my name on. When they fill, this page says so.