Jovan
conversion · run personally
If your store does $500k+ a month, this page is for you
Your traffic is already paid for.
Your pages decide what it earns.
I run your A/B testing program personally. Four tests a month, measured in gross profit.
One operator, in your account. Over $1B in revenue has run through pages I tested.
Three brands at a time. Never more. Every test on one board: the hypothesis, the
result, and what it made you.
$1B+ revenue optimized
·
1:80 ROI on testing, 2024
·
founder, nativeadagency.co
the math, the method, and the deal are all on this page. read it like an operator.
frame 00/the arithmetic that compounds
Here is a number most founders have never put on paper.
One page. $150,000 a month through it, at a
30% margin. That page makes $45,000 of gross profit every
month, on traffic you already bought.
Now lift its conversion rate 10%. That is
+$4,500 a month. Not once. Every
month the page runs. The next winner stacks on top. Then the next.
This is the cheapest revenue you can buy. The traffic bill is already paid.
Most brands just never send anyone to collect.
My job: run that arithmetic on your pages until it stops being theoretical.
(run it on your own numbers. that is the whole pitch.)
back of the envelope
$150k/mo page × 30% margin = $45k gross profit
one +10% winner = +$4,500/mo
four tests a month, compounding →
how it stacks
M1first winner ships. the page starts earning more, quietly, every day.
M6a stack of winners running at once, and you know things about your customers your competitors are still guessing at.
M12the same ad spend buys a materially different business. that is the whole game.
frame 01/the seat nobody has filled yet
You have built a brand where every number has an owner.
This one is still up for grabs.
Spend has an owner. Creative has an owner. Retention has an owner. Conversion is
the seat still open, and that is exactly where the upside is hiding.
Right now the work goes to one of three stand-ins:
stand-in 01
The $20k/mo CRO agency
You meet the partner on the sales call. Your account gets the 24 year old.
Ninety days later: a beautiful deck, four inconclusive tests, the same
conversion rate.
stand-in 02
The in-house queue
There is a test idea in a Notion doc. It sits behind the migration, the bundle
launch, and Tuesday's fire. It ships next quarter. Maybe.
stand-in 03
"Best practices"
Trust badges here, a timer there. Copied from someone else's store, tested on
someone else's customers, never measured on yours.
none of these are failures. they are what happens to any job before someone claims it. →
frame 02/the operator
Jovan Sladojević
your head of testing
in the account
I do one thing: take pages with real money flowing through them, and test them
until they produce more.
Over $1B in revenue has run through funnels I optimized. In
2024 my testing at cnvrt.co returned 1:80. Every dollar a brand
paid me came back as eighty. I co-founded nativeadagency.co,
where we scale e-commerce brands with native ads and get paid on performance.
I live inside the economics of stores like yours all day. Not inside a pitch deck.
Three seats is not a marketing number. It is what I can run personally, at the
standard my name goes on.
no account managers. you message me, I answer.
if I take your seat, your numbers become my scoreboard.
frame 03/the program, exactly
Four real tests a month.
Here is what "real" means.
step 01 · research
Every hypothesis comes from your customers: reviews, tickets, session recordings,
surveys. Not from a listicle of what worked for someone else. The reason to
believe comes first. Then the test.
step 02 · build
I design and write every variant myself, QA'd and ready to ship. Your dev ships
it, or I ship through your testing tool directly. Sized to reach significance,
not to look busy.
step 03 · measure
Baseline and the one metric that counts, agreed in writing before anything ships.
Losers only ever see half your traffic and die fast. Winners roll to 100% and
start earning.
step 04 · compound
Every result lands on your board with what it taught us. Six months in, you own a
tested map of your customers. It stays yours. Every launch after starts from it.
the part an agency would not put on the page
Some tests lose. Roughly half. Anyone who says otherwise is decorating, not testing.
And that is the good news: losers are cheap, capped, and dead in days. Winners pay
you again every month they run. Four disciplined tests a month, and the winners
arrive on a schedule. You are not buying a guess. You are buying the machine that
finds them.
frame 04/the deal, in plain numbers
seat a
The Testing Seat
$10k
/ month
- → 4 A/B tests a month, run end to end
- → customer research behind every hypothesis
- → variants designed, written, and QA'd by me
- → agreed baseline, one metric, results in writing
- → monthly, no long contract
most taken
seat b
Head of Funnels
$15k
/ month
- → everything in the Testing Seat
- → I own your conversion roadmap across the whole funnel
- → weekly strategy call with you or your team
- → async access to me between calls
- → your landing pages, offers, and flows get an owner
the comparison you are already making
A CRO agency runs $20k a month for a team you never
meet. Here, the person on the call is the person in your account. Same person.
And I only take the call if your numbers make sense for both of us.
pinned, quietly
there is also a version of this deal where you cannot lose. I only explain it on
the call, and only if a seat is open.
frame 05/straight answers
Why is there a $500k a month minimum?+
The arithmetic needs volume. Below $500k, tests crawl and winners are worth too
little to cover my fee. If you are close, book anyway. I will tell you which side
of the line you are on.
How do we count what a test "made"?+
Baseline, metric, and window agreed in writing before anything ships. Read from
your analytics, not mine. A losing test gets reported as a losing test. That
habit is why my numbers are trusted.
What do you need from us?+
Analytics and testing tool access, your customer research (reviews, surveys,
support), and a dev who ships a QA'd test within a week. Or I ship through your
tool directly. Tests that sit in a queue stall the program, so I ask for this
up front.
Who owns the work?+
You do. Every variant, result, and piece of research, plus the full testing log.
If we part ways, it all stays with you. Whoever takes over inherits a map, not a
blank page.
Why only three brands?+
Because this is me, not a team wearing my name. Three seats is the honest
ceiling. When they fill, the page says so, and there is a list for the next
opening.
We already work with an agency on ads. Does this clash?+
The opposite. Every point of conversion rate makes every channel's numbers look
smarter. I stay out of the ad account. I make the ad account look good.
A year from now, one of two boards.
On the first, everything looks like today. The funnel converts what it converts.
Spend buys what it buys. A perfectly good business. Plenty of strong brands run
that way.
On the second, there is a column of winners with dates beside them. The same
traffic buys measurably more than it did last spring. You know which promise
moves your customers, because you tested it instead of debating it. And another
test is running while you read this.
Twenty minutes decides which board is yours. We run the arithmetic on your real
numbers. If it does not clear the bar, I say so on the call.
(the brands that move first get the compounding. that part is just math.)