Is there a guarantee? +
No. A guarantee prices in the clients it fails, which means the good clients subsidise the bad fits. I filter hard instead, and the deal is monthly: I have to earn the next month, every month, or you cancel. That is a sharper guarantee than any refund clause, because it never stops applying.
Is this consulting? +
No. Consultants advise and leave you a deck. This is a working seat on your team: I build the pages, write the tests, and own the conversion number, then show you the log. The advice is included, but the shipping is the job.
How fast will I see results? +
First pages are live in week two. The first statistically real reads land in weeks three to six, depending on your traffic. Some of those first tests will lose, that is normal and I will report it plainly. The compounding is what you buy: by month three you have a stack of winners running and a map of what your buyers respond to.
Will AI-built pages look like AI slop? +
The opposite. The tools remove production time, which is the boring part. What goes into the page is the research, the customer language, and twelve years of judgement about what moves a number. If you can tell which page on your store I built, I have failed, and you can tell me so.
How do we count what a test made? +
Baseline, metric, and window agreed in writing before anything ships. Read from your analytics, not mine. A losing test gets reported as a losing test. That habit is why my numbers are trusted.
Why not just hire someone in-house? +
A good in-house growth hire is $120k+ a year, three months to find, three more to ramp, and they still need the tools and the reps. I arrive with both, cost less, and if it is not working you are out one month, not a severance conversation. When you do eventually hire in-house, they inherit my test log and start from a map.
Does this clash with my ad agency? +
The opposite. Every point of conversion makes every channel look smarter. I stay out of the ad account, I make the ad account look good. Your media buyer will like me.
Who owns the work? +
You do. Every page, variant, result and piece of research, plus the full testing log. If we part ways it all stays with you, and whoever takes over inherits a map, not a blank page.
Why only three brands? +
Because this is me, not a team wearing my name. Three seats is the honest ceiling at the standard I put my name on. When they fill, this page says so.