Fractional Head of Conversion · DTC brands doing $500k+/mo

Your account plateaus because it only scales up. Scaling+ scales it up and out at once.

I test the buyer types your brand could own, in parallel, and hand your media buyer the winners. Budget goes vertical into proven ads. New audiences open horizontally, already proven. I do the work myself.

What is Scaling+?

Three seats. When they are full, booking closes and this page says so.

$1B+
revenue through funnels I tested
12 yrs
of testing funnels for a living
4+
tested pages shipped a month, per brand
THE METHOD

Two directions. One system.

Every growth story you envy is the same two moves compounding. Most accounts only ever make one of them.

01 · VERTICAL

Scaling up: more budget into proven winners.

Find an ad that converts and feed it budget. Every operator knows this move because it works: same creative, same audience, bigger number.

Then the ceiling. Push a winner past its audience and CPMs climb, ROAS thins, and the account that doubled last quarter stalls. Vertical alone always ends in the same place: a plateau with money parked on it.

02 · HORIZONTAL

Scaling out: new buyer types, proven before they get budget.

Your product has more buyers than your account touches. A different person, a different reason to buy, a different page that convinces them.

I test those buyer types in parallel, three pages per persona, and traffic picks the winners. Each one that proves out is a new audience your account can spend into at the economics of a fresh market instead of a saturated one.

01 × 02 · SCALING+

Run both at once and growth multiplies.

Vertical growth is a line. Horizontal growth is a line. Together they are area: every new audience gives your winners fresh room to scale up, and every budget raise pays out across more audiences.

That is Scaling+. I produce tested winners on both axes. Your media buyer scales them. The account compounds instead of plateauing.

Everything below is what running Scaling+ on your brand looks like.

THE HANDOFF

Where winners go, and how fast.

A page wins when it clears the significance bar we agreed in writing and holds at full traffic. Within one business day it is flagged in our shared channel with the numbers and an angle brief: who it convinced and why, in words your ads can use. Once a week we sit for thirty minutes: what won, what died, what runs next.

Run your own ads? The brief lands the same way, ready to spend behind in minutes. Media buying at an agency? They keep the account, the log keeps us honest, and nothing waits on a monthly deck.

THE ROLE

You stop thinking about conversion. That is the whole point.

Not another agency to manage. A senior guy on your team who takes the entire funnel side off your desk, so your ad spend goes further.

Handled for you

Funnels, landing pages, offers and angles, the whole testing program, and a log that shows you what happened. You approve, I run it.

I work directly with

Your media buyer and creative team. Winning angles flow into their ads, their ad data flows into my pages, and every page matches the promise the ad made.

I never touch

Your ad account, your email flows, your brand design. Your team keeps their lanes. My job is to make everyone's numbers look better.

You run your own ads

Winners come to you as ready-to-spend briefs, not homework. The point is fewer late nights in the ad account, not another dashboard to check.

In-house buyer or media agency

They keep the account and the credit. I feed it. One shared log, one weekly sync, and my winners never wait in anyone's quarterly queue.

CMO and a growth team

I slot in as the funnel lane under your CMO, report in your format, and stay out of the org chart. Your team keeps their lanes and their wins.

The senior funnel hire you keep meaning to make, on your team now, without the hire. That is what fractional means.

THE APPROACH

Three pages per persona. Your traffic picks.

Your buyers do not all want the same thing. The personas come from your reviews, tickets and session recordings; entering a market where you have none yet, I mine the nearest neighbours: competitor reviews and the market you already own. Each persona gets its own angle, each angle gets three real pages, not a headline swap. Then we find out.

Persona 01 the sceptic v1 v2 WON v3 1 of 3 landed Persona 02 the price shopper v1 WON v2 v3 WON 2 of 3 landed Persona 03 the gift buyer v1 WON v2 WON v3 WON all 3 landed
01 Personas

I mine your reviews and tickets for the real reasons people buy. Each reason becomes a persona.

02 Three pages each

Every persona gets three genuinely different pages. Different promise, different proof, different structure.

03 Real traffic

They run against your control, sized so the answer is real rather than a hunch.

04 Scale the winners

Sometimes one page lands. Sometimes a whole persona is a goldmine and all three beat control.

Nine real pages used to be a quarter of work and most of a budget. Building them is now the cheap part. Which means you get to find out instead of guess.

THE MATH
Do not take my word for any of this. Run it on your own numbers.

One page in your funnel. Your revenue through it, your margin, one winning test.

Whatever number lands on the right is what a single winner is worth to you, every month it keeps running. You already know whether that is interesting.

Subscription brand? We swap the metric: subscribe rate or day-90 retained revenue, agreed in writing, and no test is called a winner before a renewal cycle proves it.

$1,500,000
30%
+10%
+$45,000
gross profit a month, while it runs
+$540,000
across a year, from one winner
That is one winning test, on one page, at a middling lift. Most funnels have several pages worth testing. Hold your number. Every cost on this page gets judged against it.
WHO IS DOING THE WORK

Twelve years of finding out what actually moves a number.

Not theory. These are the reps behind every hypothesis I will put in front of your traffic.

$1B+
Revenue optimized

Across twelve years, that much has run through funnels I tested and rebuilt: at cnvrt.co, at the page agency, and since. I have seen what wins across categories, price points and margins, which is why my first guess is rarely my worst one.

1:80
Return on testing, 2024

Every dollar clients paid me at cnvrt.co came back eighty times over across the programs I ran that year. Measured against agreed baselines, not estimated after the fact.

$5k
What one page used to cost

I ran the landing page agency. I wrote the copy, designed the structures, and charged five thousand a page because that is what it took. I know this work from the inside.

WHERE THE SCALE IS
I build offers that hold up on cold traffic.

Warm traffic forgives a weak offer. Your list already trusts you, so it converts almost anything. Cold traffic does not, which makes it the only honest test of whether something can scale.

I spend my days there. At nativeadagency.co we buy native traffic for e-commerce brands and get paid on performance, which means an offer that does not work cold does not get paid.

That is the lens I bring to your funnel: not just a page that converts your existing audience better, but an offer strangers say yes to at volume.

The promise a stranger believes

Cold buyers have no reason to trust you. The claim has to be specific enough to be checkable and modest enough to be credible.

Margin that survives paid

An offer that only works at a 2 ROAS is not an offer, it is a hobby. I build the economics backwards from what you can afford to pay for a customer.

A reason to buy today

Bundles, guarantees, and structures that answer "why now" without a countdown timer insulting anybody's intelligence.

Built to be scaled, not just launched

If it wins cold, it wins warm, and it keeps winning as you pour more spend into it. That order never runs backwards.

WHY THIS IS POSSIBLE NOW
I used to sell one landing page for $5,000.

I ran the landing page agency. I wrote the copy. I designed the structures. I know exactly what makes a page convert, because I spent years finding out the expensive way.

Now I tell AI to do precisely what I would have done by hand. Same conversion performance. Often better, because I can afford to build five and let your traffic pick.

The work that used to be $5,000 and a week is now a fraction of both. I did not get cheaper. The production got cheaper, and I passed it on.

2023 · me
typical agency
2026 · me 25×

Same rigor, same research discipline, same statistical bar. In 2023 that meant roughly a page a fortnight. The stack drafts and builds at twenty-five times that pace; I still QA every line, which is why a seat ships four-plus finished, tested pages a month instead of fifty rough ones.

Anyone can prompt a page. Knowing how to direct these tools so the result is indistinguishable from anything else on your store is the entire skill. That is the difference between me and someone who just discovered them.

INCLUDED WITH EVERY SEAT
You also get the tools. All of them.

I did not just learn AI. I built my own stack on top of it: the system that researches angles, writes pages, and builds funnels the way I would by hand. It is what makes four-plus real pages a month possible at all.

Every client seat includes full access for your whole team, free, while we work together. Everything the tools produce: pages, research, the full testing log, is yours forever, working together or not.

I have not released the stack publicly. A seat is currently the only way to run it.

What has the stack actually done?inspect it yourself

You are reading it. This page, the diagrams, the testing pages behind nativeadagency's cold-traffic campaigns: all researched, drafted and built on the stack, then finished by hand.

I will not hand you a launch story dressed up as proof. The only demo I trust is one you can inspect, and you are in it right now.

If this page reads like AI slop to you, that answers the question better than any claim I could make. If it does not, that answers it too.
THE SHIFT

Being wrong is cheap now. Testing too little is the expensive habit.

A page was a week and five thousand dollars, so everybody built one, defended it, and called that a strategy. You could not afford to miss.

The arrows got cheap. Fire twenty and the ones that miss cost you almost nothing, while the ones that land keep paying every month they run.

That is the whole shift, and most stores have not caught up to it yet.

Cheap arrows change where your ad budget can go.

The tenth thousand you push into a funnel never performs like the first. The good inventory is already yours, so you start buying worse traffic at the margin and the blended number quietly sags.

Most brands accept that, because they only have one funnel worth spending on. When you have four, you never have to push any of them past the point where they stop working.

efficient ceiling ONE FUNNEL spend that stops paying for itself $20,000 a day pushed past its ceiling FOUR FUNNELS $5,000 a day, four times every one of them still working
Better unit economics

Nothing is being force-fed traffic it cannot convert, so your blended cost per acquisition comes down instead of creeping up.

Better cash flow

Four funnels returning cleanly beats one funnel returning slowly. The money comes back faster and buys the next day of spend.

Better nights of sleep

One funnel is one worn-out winner, one account issue, one seasonal dip away from a bad quarter. Four is a portfolio.

Same budget. Spread across things that are provably working instead of concentrated on the one thing you happened to build first. That option only exists once building the alternatives got cheap.

YOUR BOARD

Every test logged. Win or lose. In writing.

Read from your analytics, not mine. This is the format your board uses from week one.

WINNER · +11.2% CVR Offer clarity above the fold

Cold traffic did not understand the bundle. Hero rewritten around the strongest phrase from 214 reviews.

Sample 18,420 · Significance 97%
LOSS · FLAT Trust block near price

Guarantee restated beside price. Did not move the number. Killed at half traffic. Cost four days.

Sample 9,860 · Reported as a loss
WINNER · +4.8% checkout Checkout field order

Shipping fields before account creation on mobile. Sized to significance before shipping.

Sample 22,308 · Significance 96%

This is the format, shown with representative entries. Your log fills with your tests from week one, read from your analytics, not mine. Client logs stay confidential, which is exactly what yours will do.

THE FIT

This works stupidly well for some brands. Badly for others.

Take a seat if

  • You run a DTC e-commerce brand doing $500k to $5M a month
  • You are spending real money on paid traffic, and nobody is really on the funnels
  • One person can say yes to copy. You, ideally.
  • You want the answer, whatever it is. Wins and losses, in writing.

Pass if

  • You are under $500k a month. Tests crawl and winners are worth too little. Come back bigger.
  • You sell mainly on marketplaces. If you do not own the funnel, I cannot test it. The floor is counted on the store you own.
  • Copy approval cannot be delegated to one person. Committees kill test velocity; a pre-cleared safe zone for variants fixes it, and we can set one up. If even that is impossible, pass.
  • You want a guarantee instead of a track record. I sell the second one.

If you are reading the left column nodding, the rest of this page is arithmetic. And the closer you run to seven figures a month, the more every winner is worth.

THE ARITHMETIC OF THE ROLE

What this costs every other way.

Start with the number you took from the math above: what one winner is worth to you, every month it runs. Hold it. Now the three ways to buy the job.

A full-time Head of Conversion

$200k+ a year in salary. Loaded, your CFO's version: payroll, benefits, equity, a recruiter fee, and three months of ramp before the first test ships. Do that division honestly.

A conversion agency

$12–20k a month buys a good retainer: typically two tests a month, a monthly deck, and an account manager between you and whoever does the work.

This seat

Judged against your number. Working day one, no ramp, no recruiter. Four-plus tested pages a month, the stack included, cancel any month. Priced to be obvious next to one winner, not next to a salary line.

On the call.
One flat monthly fee. Cancel any month. You get the number in the first two minutes of the call, I do not move it, and it will not be a surprise: you can hold it against any quote you have ever received, and against your own math above.
  • Persona research from your reviews, tickets and session recordings
  • Angles mapped for every persona worth money
  • Landing pages and funnels built end to end, written and QA'd by me
  • A/B tests run against your control, sized to significance
  • Offers restructured to hold up on cold traffic
  • Your test log, every result in writing, wins and losses
  • My full AI stack, free access for your whole team
  • Me, directly. No account manager between you and the work.
Book the fit call

Every seat starts the same way: a first ninety days with the scope, the baseline, and the benchmark agreed in writing before anything ships. You know exactly what you are judging, and when. Three seats total.

STRAIGHT ANSWERS

Everything you would ask on a call, answered here.

Is there a guarantee? +
No. A guarantee prices in the clients it fails, which means the good clients subsidise the bad fits. I filter hard instead, and the deal is monthly: I have to earn the next month, every month, or you cancel. That is a sharper guarantee than any refund clause, because it never stops applying.
Is this consulting? +
No. Consultants advise and leave you a deck. This is a working seat on your team: I build the pages, write the tests, and own the conversion number, then show you the log. The advice is included, but the shipping is the job.
How fast will I see results? +
First pages are live in week two. The first statistically real reads land in weeks three to six, depending on your traffic. Some of those first tests will lose, that is normal and I will report it plainly. The compounding is what you buy: by month three you have a stack of winners running and a map of what your buyers respond to.
Will AI-built pages look like AI slop? +
The opposite. The tools remove production time, which is the boring part. What goes into the page is the research, the customer language, and twelve years of judgement about what moves a number. If you can tell which page on your store I built, I have failed, and you can tell me so.
How do we count what a test made? +
Baseline, metric, and window agreed in writing before anything ships. Read from your analytics, not mine. A losing test gets reported as a losing test. That habit is why my numbers are trusted.
Why not just hire someone in-house? +
A dedicated senior conversion hire is $200k+ a year before the loaded costs, three months to find, three more to ramp, and they still need the tools and the reps. I arrive with both, and if it is not working you are out one month, not a severance conversation. When you do eventually hire in-house, they inherit my test log and start from a map.
Does this clash with my ad agency? +
The opposite. Every point of conversion makes every channel look smarter. I stay out of the ad account and make the ad account look good; your media buyer keeps the account, the credit, and gets a weekly angle brief instead of homework. Already pay a conversion agency? Keep them or do not; I run pages they are not touching, and by month two the log makes the comparison honest.
Who owns the work? +
You do. Every page, variant, result and piece of research, plus the full testing log. If we part ways it all stays with you, and whoever takes over inherits a map, not a blank page.
What is your win rate? +
Honest answer: across twelve years of client work I never kept one master log, because nobody hands agencies one and I did not build my own. That gap is half the reason this offer exists. Your engagement is logged from week one, wins and losses, in writing, in your analytics. Ask me anything about past work on the call and I will tell you what I can stand behind and what I refuse to dress up.
We are in a regulated category. Supplements, beauty, kids. +
Your approved claims list is law. I write inside it, your legal keeps the veto on anything claims-level, and we pre-clear a safe zone of variants that never touch substantiated-claim territory. Velocity comes from the safe zone, not from gambling with your ad account.
Several tests at once. Does the statistics hold? +
Each persona's pages split that persona's traffic only. No shared control across tests, sample sizes set before launch, no peeking, no winner called early. If your traffic cannot feed every test at once, they queue, and I tell you the order and why.
What if you are unavailable? +
Everything already lives in your accounts: the pages, the research, the log. If I am dark for more than 72 hours you have a named escalation contact from day one. And the engagement is monthly; an in-flight test runs to its agreed window and gets its final report either way.
Who pays for the test traffic? +
Nobody new. Tests run inside the ad spend you are already buying, sized to significance within it. There is no extra media line, and I never touch the account that spends it.
We are entering a new market. Does this help? +
Horizontal includes geography. A new country is a new set of buyer types with no reviews to mine yet, so the research starts from the nearest neighbours: your home-market voice of customer, competitor reviews in the target market, and the gaps between them. I work in English and German and have built for EU and US traffic; ask about your specific market on the call.
Why only three brands? +
Because this is me, not a team wearing my name. Three seats is the honest ceiling at the standard I put my name on. When they fill, this page says so.
TWENTY MINUTES

If the numbers work, let's talk.

Twenty minutes on your real funnel. I will tell you what I would test first and roughly what I think it is worth. If your numbers do not clear the bar, I will say so and we both save the time.

Book the fit call

Bring whoever runs your ads. The call is better with them on it.